Now in its 14th year, the Transform Awards Europe award excellence in rebranding and brand strategy. The awards recognise best practice in corporate, product and global brand development work, with categories that focus on content, execution, evaluation and strategy.
We were thrilled to pick up 3 awards at the ceremony in London. Our brand creation of The Other House, a new kind of luxury hospitality offer, won Gold for Best Visual Identity in the Travel and Tourism Sector. Meanwhile, our work with Women in Rugby and FIFA Fan Festival won Silver and Bronze respectively for Best Visual Identity in the Sport and Leisure Sector.
Thanks to all the judges and congratulations to all the other winners!
Find out more about our winning projects
The Other House
Best visual identity from the travel and tourism sector: Gold
As the world’s first Residents’ Club, The Other House combines the services of a hotel, the home comforts of apartment-style living with the amenities of a members club. Guests enjoy beautiful Club Flats, hotel services and Private Club facilities – so they can live like a resident be it for a night, a week or even a year.
We worked in collaboration with The Other House to create the brand positioning, naming, brand identity, club experience and digital design for this exciting new offer. In the wake of the global pandemic and with changed consumer desires around travel, we redefined the meaning of luxury breaks, where luxury is based on choice and long stay living. Providing a space that lets you kick off your shoes, put your feet on the sofa and feel truly ‘at home’.
The brand identity is fresh yet familiar, balancing the traditional with the unconventional to create differentiation across the entire brand experience - from the logo to the club interiors, to the digital experience. Every aspect of The Other House app UX gives residents absolute control of their stay to help them truly feel at home.
Women in Rugby
Best visual identity from the sports and leisure sector: Silver
Working with World Rugby, we developed a new campaign brand for Women's Rugby with the aim to attract new players and fans, to authentically capture rugby’s unique spirit, and to create something that didn’t look, sound or feel like any other sport.
We set out to create an optimistic celebration of rugby’s female community and the unstoppable momentum of women’s rugby; the result is ‘Team Powered’.
The global campaign idea captures the collective spirit that drives the game, on and off the pitch. It sets the stage for key moments throughout the rugby calendar and ultimately inspires future growth and participation in the women’s game, globally.
Working with illustrator Xoanna Herrera, we created illustrative Rugby ‘figures’ which are an energetic celebration of the diverse players, from grassroots right up to professional level.
FIFA Fan Festival
Best visual identity from the sports and leisure sector: Bronze
As the official public viewing event of the FIFA World Cup, FIFA Fan Festival gives those who can’t be in the stadium the opportunity to watch live broadcasts of the tournament, together with other passionate fans from across the globe. With 7.7 million attendees during the 2018 FIFA World Cup, it is the greatest football party in the world.
We were tasked to create a new visual identity for the FIFA Fan Festival. One that would work across multiple tournaments and take the brand beyond football and into a fully immersive and multi sensorial experience.
Our creative idea was inspired by football fan frequencies, representing the buzz of the festival experience. A reactive identity uses a frequency generator to create ‘vibe trails’ - live expressions which react to crowd noise to bring the energy of the fans to life. This rolls out across the big screens and festival experience, but also translates into social media filters for fans to create their own trails through their content.